CREATIVE RESEARCHER
Caviar 2021 — 2022
Caviar was my first role in the film industry and an incredibly valuable one. It’s where I learned how to build treatments that not only align with a director’s vision, but also speak to a brand’s identity and tone. I developed a solid eye for image research under pressure and picked up a strong sense of how to communicate ideas visually and effectively. Working closely with directors, producers, and fellow researchers, I began to understand the pace, language, and collaborative rhythm of commercial filmmaking, and it laid the foundation for everything I’ve done since.
EDITORIAL ASSISTANT
Vogue Arabia 2016 — 2017
Worked as an Editorial Assistant at Vogue Arabia during its launch phase, supporting the editorial team across fashion and culture content. Responsibilities included research, copy editing, and administrative coordination, as well as assisting with shoot planning and liaising with photographers, stylists, and contributors. This role gave me early exposure to the pace and precision of a high-profile editorial environment, and helped shape my eye for narrative, visuals, and tone across platforms.
SOFTWARE
* Adobe Creative Suite — InDesign,
Photoshop,
Premiere Pro. After Effects, Basic Illustrator
* Figma, DatoCMS, Wordpress, Cargo
* Google Suite, Keynote, Microsoft Office
DIRECTOR’S ASSISTANT
new—land 2023 — Present
As Director’s Assistant at new—land, I work closely with a range of directors on commercial and creative projects. As the lead in-house creative for the London office the role sits somewhere between visual researcher, treatment designer, and all round general creative help — reading scripts, building references, designing decks, and helping shape ideas from pitch to shoot, and reimagining the company’s brand identity. On set, I provide support as the director’s second brain — but I have additionally had a few opportunities to lead the second unit material or additional visuals. With a strong grounding in film, photography, and design, I bring a visually literate, culturally aware, and highly collaborative approach to the role—always aiming to support and elevate the director’s vision through every stage of the process.
First Class HonoursBA(Hons)
DESIGN FOR ART DIRECTION,
University of the Arts London, 2020
PHOTOGRAPHY ASSISTANT
Condé Nast International 2017
Supported on-location editorial shoots for Vogue Arabia in Muscat, Oman, as part of the Condé Nast International Luxury Conference. Assisted photographer with equipment setup, lighting, set design, and styling coordination throughout the production, helping capture portraits of the conference’s influential speakers all aligning with the event’s high-profile fashion and luxury focus.
SKILLS
* Visual research & treatment design
* Archiving & curation.
* Concept development, mood-boarding & creative pitching
* Brand identity development & creative implementation
* Film photography & Recorder video
* Strong visual and narrative storytelling
* Collaborative, adaptable & design detail-oriented
* Basic French & Arabic